By Noelle Capobianco
 

You have heard the clichés surrounding love, dating and relationships from friends and family.  They may not always be true or relevant to the situation but you would be surprised at how relevant they can be to the sphere within PR. What may not apply to love can be applied to the PR world. Here is how the most overused clichés can radiate to PR.

 

Nobody will love you until you love yourself

It goes around saying that you have to be in tune with yourself in order to find happiness within a relationship to be fulfilled. In PR this refers to brand advocates. In order to allow the audience to fall in love with the products or services, you and your own company must be in love with those products with all the passion, fire and admiration that can transcend to the audience. This is what truly will make your audience fall in love with the brand or product, by being involved with it yourself wholeheartedly.

 

You have to put yourself out there more

How on Earth are you meant to find your significant other by staying at home on the couch?. You need to get out there and explore all the options. The same thing applies to PR. You need to take advantage of the medium options available in order to connect to the audience. This can range from social media to public events to media relations and traditional marketing. Explore all the options and make that connection with your viewer.

 

There are plenty of fish in the sea

There are a multitude of people out there with different preferences and tastes. Therefore if that partner is not for you, you may have to dip and dabble in some other fish of sea to find that true connection. The same thing applies to PR. There’s not always that one brand that satisfies people particularly in niche marketing.  You may have to experiment with different segments of the market to create that connection and truly immerse yourself within that connection between the pubic to ensure a meaningful relationship is maintained to generating a sense of loyalty.

 

Wait three days before you call

Nobody wants to seem too desperate or too eager otherwise it will turn that person completely off. You want to keep them engaged and wanting more. Just like in the PR world, once you make a pitch you don’t want to bombard them with an overflow of follow up emails, calls or messages. It’s too much. Let them take it all in. You need to keep a sense of mystery and engagement. Then you may commence with a follow up message. Captivate them.

 

Everything happens for a reason

This is the feel good line, which justifies the big break up to make room for a greater love. Yet something is always learnt within this experience. Within PR, we believe the same is true. We dive into the reason behind what happened. By doing, this we can re- evaluate strategies to ensure that we learn for next time for future endeavors. It’s a live and learn experience. We want to make ideas matter to ensure the clients are more than satisfied. That they are in love.

 

It may be cliché, but clichés are around for a reason true or not they can apply at some given time. The PR world are full of them.

 

Take hold of the moment.