125a.BT. Marketing/ Business / Public Relations
125a.BT. Marketing/ Business / Public Relations
| Area of Internship Availability |
|
Marketing / Business / Public Relations |
| Location of Offices (Suburb & City) |
|
Lane Cove, Sydney NSW – Australia |
| Number of Staff |
|
67 |
| Brief Description Of Organisation & Brand (3-10 sentences) |
|
Our Client is one of the worlds largest Online Bookstores.There are many compelling reasons why people buy from this company. They sell over 5 million books, eBooks and DVDs annually. Nearly a million Australians have placed an order for books, DVDs, CDs, maps, eBooks, calendars and many other products with this company since 2004.
They have been listed in the BRW Fast 100 in 2009, 2010, 2011 and 2012 and won several awards. |
| The interns required skill set: |
|
– Open & hungry to learn
– Self-sufficient & proactive
– Strong interpersonal skills
– Collaborative team player
– Keen interest in digital business
– Solid analytic skills – good with numbers & strong with spread sheets |
| A list of tasks the intern may assist with: |
|
Integral input & guidance relating to the following core business drivers:Affiliate Program
• Follow up pending affiliate applications
• Help new affiliates with their strategy & linking
• Research for finding new affiliates
Google PPC
• Run report on Top selling Authors – liaise with marketing for site links to be added
• Adding of site links to top selling title ads
• Reporting on non performing keywords – adjust
• Run reports on Mobile and Tablet conversion for optimizing
• Analysis competitors ad and market share of main campaigns
SEO
• Research brand and category search results
• Analysis Booktopia SERPs
• Look for new “rising searches”
eBay
• Analysis new release title pricing from competitors
• Analysis of top selling products
Schools/Corporate
• Run and then analyse category & sales reports
• Look at new titles to be added to categories
New Opportunities
Investigate new potential partners for:
• Cashback
• Coupon
• Reward |
| Value the intern will take from this role: |
|
This role provides tangible hands-on experience at one of Australia’s fastest growing companies. Working in the ever-changing digital world, the impact of tasks will be direct, noticeable & have high impact.• Strong exposure to reporting, analysis & data driven decision making
• A good understanding of an affiliate program,
• How to enhance our Google Adwords program
• How to identify new SEO opportunities
• Analysis a market place such as eBay
• Capacity to grow new business opportunities |
|
